Build SEO Friendly Website With PSD To HTML Coding
In today’s age, when people search for practically everything online, you need a website that represents your business and tells the visitors about your product or service. But merely having an online presence with a flashy website is not enough. Your target audience should be able to reach your site. You need a high ranking in search engine results that increase the visibility of your business and ensures a good amount of traffic to your website. Businesses whose websites land on the first page of the major search engines enjoy a greater brand awareness and credibility.
But as the search engine algorithms are getting smarter by the day, you need an SEO friendly website that attracts the search engine crawlers through its optimized code and engaging content. An ideal way to optimize your site is to use the PSD to HTML conversion technique.
Let’s see how PSD to HTML conversion works.
First, you create the design of the page using the Photoshop software and save it in a .psd file format. A visual representation enhances the creativity and aesthetic appeal of the page. But this format is not compatible with web browsers and mobile platforms. Search engines cannot recognize this format. To make it adaptable to the World Wide Web, the PSD format is converted into HTML. HTML is the official coding language for creating the webpages and is easily understood by the search engine robots. HTML tags are located much faster than any other coding format.
PSD to HTML conversion is becoming the most promising technique that makes your website search engine friendly and helps to increase your visibility over the internet. The PSD design formats are sliced into HTML tags to create responsive, user-friendly, pixel-perfect websites that are W3C validated and compatible with multiple browsers. It is a fool-proof way of creating clean coded websites that attract the bots and crawlers and lands your business on the first page of the search engine results.
Here are some important considerations that the coding experts should keep in mind to ensure that the conversion is flawless.
Hand coding makes the website SEO friendly- Manual coding during HTML conversion ensures that the website is clean coded and optimized. This attracts the search engine crawlers to your website and increases your visibility. Codes generated by automated tools often contain bugs and affect the performance of the website on the search engines.
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Use of Semantic coding- Semantically coding the pages will make it easier for the search engine spiders to index the web pages. Hence it is wise to use predefined tags for various elements in the website like the header, images, and content. Use of semantic coding also helps in creating error free websites as it becomes easy to identify and remove bugs in the codes.
Use Cascading Style Sheets- CSS play an effective role in creating responsive SEO friendly websites. It brings uniformity in the website by separating the content from the design elements of the page. It reduces the load time and thereby improves the search engine ranking of the website.
Slicing- Large images take a long time to load and reduce the responsiveness of a website. It is important to slice the large images into multiple smaller images before coding them in HTML. The sliced version will keep the file size to a reasonable limit. It will lead to faster loading of pages and an enhanced user experience.
Meta tags- Search engine crawlers look for Meta tags to establish a relation between what the user wants and what the website has. Fine tuning the Meta tags during the HTML conversion process will help in driving greater traffic to the website.
Adherence to W3C standards– In order to successfully create an SEO friendly website, make sure that it undergoes W3C Validation. This process validates the structure of the website and makes sure that the codes are free from any errors. It ensures that the website is in compliance with the standard rules and practices of web development.
Compatibility Testing- Once the website is developed, make sure that it is compatible with all the major web browsers. Test the performance of the website to make sure that it appears and functions uniformly irrespective of the browser or the platform (computer, mobile phone) the user is working on.
So if you are looking at increasing your revenues and sales through an online presence, then Search engine optimization is vital for your organization. PSD to HTML conversion will make your site SEO friendly and help you gain a strong foothold in the dynamic online market. Your website will provide a superior user experience and drive better conversion rates. Make use of the above tips in PSD to HTML conversion to create a flawless SEO friendly website.
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