Latest Web Design Trends To Follow For Making Award Winning Sites!
Web Design Trends 2017 – What’s in and what’s Not?
Remember the web in the old days? We had simple static pages, no attention to visuals and design, and just text, text and more text. Now, just as we don’t live in caves anymore, those websites don’t exist anymore. Undoubtedly, web technology is the single most powerful tool toward the majority of brands as far as their business development is concerned. The focus has always been and will continue to remain on providing the user with a favourable experience.
We live in a time, where the web is advancing at an unprecedented rate. Within this ever advancing spectrum, web design trends quickly move from ‘in vogue’ to ‘old fashioned’. What was top-of-the-line yesterday has most likely dropped down in order today and everyone wants only the best. User friendly websites are just the basic norm now. Be it experimentation or innovation, the web design spectrum is skyrocketing with new ideas and strategies that keep viewers engaged.
Every website’s success is owed to its design. Engaging viewers is a direct result of designs that are in vogue and make navigation easier. It’s easier said than done though. The trends keep changing and the expectations keep rising. The expectation from web designers is rapidly soaring and we need to keep up.
We notice a definite shout to step out of the ordinary, to break to monotony, to defy the age old discipline. Our designers are getting bolder. Not surprisingly, design strategies, adopted with this thought process, are proving to be successful.Want to rise to the occasion? To keep up with this dynamic panorama, we have hand-picked the 2017 a la mode designs and lay them out for you right here:
1. Bigger is Better
Go big on the homepage. Bold and stand out typographies are turning out to be the success story of website homepages. A central idea in large fonts surrounded by an immaculate, subtle and clean design does the magic.A play with colours and fonts only further enhances the effect. It looks something like this:
A design strategy that we predict will stand the test of time. This is so because of the effect it has on the reader. An instant attention grabber, it conveys the crux of your communication without the hassle of long reads. If designed well, this stand out text is the perfect way to get your viewer engaged from the word go.
2. Going Deeper and Darker
Gone are the days of bright and colourful designs on a white background. Now, designers are picking deeper hues and complimenting them with shades of textures and patterns. This trend has been a surprising one, considering the long-standing popularity of white background designs. However, the blacks and greys are gaining momentum, slowly but surely. Another popular colour styling is the retro look.
We’re not sure how long this trend will last, since the colours used in web design are closely aligned to the identity of the brand. Therefore, this trend remains subjective. However, we can guarantee that we are seeing more and more of these shades doing the rounds on the web.
3. Bid Adieu to Standard Images
The ever increasing potentialities of web designers, reinforced by the tools at their disposal, leave no room for lifeless images. Website images are now more dynamic, animated and customized. The use of iconography, 3D graphic languages, interactive canvas elements, etc. empowers designers to take web designs several notches higher. Images such as the below one are slowly going extinct.
We can now speak visually, through our images that are created to infuse a fun element into the website. The new age illustrations also go a long way to match your own unique brand identity, which stands out in the online marketplace. This is a popular trend that can only grow in its offering.There is just no tolerance for run-of-the-mill images that were so popular even just five years ago. We have moved on quickly.
4. New Design to Underline
Grabbing attention in a jiffy with the use of simple techniques is taking over the scene of web designs. One such way is to underline texts with a colour different from the font. Another way is to merge texts with visuals. Dissipating boundaries and symmetries, texts and images are now overlapping each other. Elements that add personality to a website, such as shown below:
We don’t know if it’s a break in the monotony, or just a different style, but these small design features are going a long way to appease customers. Designed with passion and fun, we all know what a visually attractive website can do to its success story.
5. Animation is In
Yes, it’s been around for ages. However, the freshness of this tool is astonishing in its potentiality. This trend is growing and is unstoppable in that it offers the users an extremely enjoyable experience. Animated visuals and videos have now turned into a basic requirement as opposed to the added feature that it used to be before. With immense capabilities to create special effects, animation can be applied towards various uses.
Having fun with designs creates endless possibilities and the sky is the limit. It even eliminates the usual grid conditions by being replaced with creative structures.Why leave this just to the world of cinema. Designers are now putting every effort into web design to make it come alive in more ways than one. They are slowly turning into the central narrative of the website. Quite a leap from just being used for added effects. We predict that this trend will remain durable across the forthcoming years.
6. Drop Shadows Rise
Yes. The drop shadow effect has been around for ages. It’s popularity, however, consistent. Some design elements withstand the test of time and this is one of them. With its unique variations, the drop shadow design element is here to stay. Just a small technique, but it goes a mile with its effect.
Whether you use them for special effects or to separate sections of the web page, this design element goes above and beyond to do its job. The potential is limitless when experimenting with drop shadows. Designers can also play with colours to infuse personality into the shadows. The use of it only increases the dynamic element in websites. No guesses as to whether this trend is a lasting one or not – the beauty lies in the detail.
7. Disorder Creates Order
Think of that one person who stands out due to a unique dress code or hair do. This is just what we mean, but in the web world. Broken images, texts that overlap with each other, asymmetrical structuring, unconventional layouts, images and texts with blurred boundaries – there is a method to the madness. It is a designer’s way of expressing freedom. These unconventional methods are going a long way to make a particular brand stand out from the other, through the clever use of space and boundaries. Another advantage of this design styling is to make a certain section of the web page stand apart from the other.
There are some who love this method and some who have no tolerance for it. Brands that are rich in content will not be efficiently showcased through this method and might just have to stick with the conventional styling. This one is more for the creative brands. If you are willing to give it a try, this method is a sure shot to grab instant attention. Think outside the box and work outside the grid is the underlying philosophy of this trend. The manipulation is pure fun and the user experience, as a result, is further enhanced. Be forewarned – this is tricky in implementation and has to be done to just the right amount. The key lies in the balance.
8. Scroll Away
The most innovative way to cut down on tedious navigation – welcome the long scroll! It’s simple, it’s innovative and it makes for a better looking website. The scroll originated as a means to move from one end to the other of a page, but today it has evolved into so much more. With increased variations in types and fonts, the scroll is a tool for enhanced creativity. The versatility of it allows room for every kind of requirement. For content rich websites, this is an incredible way to infuse creativity with better visual spacing. No need for extra clicks, no need to load new pages. Just scroll and get what you want.
This is a space where designers can truly exercise their creativity. The long scroll is a terrific way to accommodate content rich data on web designs, and provide viewers with a better experience. Customization through videos pausing, content enlarging or reducing, based on the viewers scroll becomes possible here. Executed well, our prediction is for it to go above and beyond as the years go by.
9. Mobiles Come First
With the increasing dependency on mobile devices as a means for browsing, the trend of 2017 has evolved to accommodate to the increased need for web designs to function efficiently across multiple devices. Considering the 1.2 billion plus mobile device users across the globe, designers are working to fit into the smallest type of screen first through hamburger menus and vertical flows. The larger screens are now lower on the priority list.You can be sure that the most views of the website will be on the smaller screens.
As Carson Miller recently put it in his TechCrunch article “The future of front-end development is design”:
“It is only a matter of time before design and prototyping tools replace front-end development altogether, seamlessly producing a high-quality front-end code base for your framework of choice.”
This small screens first approach creates a means for brands to concentrate their content on the core of their message. This trend has been around but is rising at an unprecedented rate to keep up with the mobile browsing demand.
10. Play with Cards
The more personalized the user experience, the better. This is why, designers are moving away from the mundane page phenomena to the Cards strategy. Cards work as rectangular boxes that either carries an image, or text, which leads up to further information. A designed tool that contains a small area, aimed at providing core information, thereby considerably enhancing user experience. They even readjust based on the size of the screen.
A well designed card builds the viewers curiosity and achieves its purpose by eliminating cumbersome browsing and giving the website an overall clean and minimalistic look. Although a fairly new trend, this one is gaining popularity faster than the others. Who said cards were for gamblers!
11. Interaction is Key
Remember those static websites of the days gone by? Well, not only is that history, but we have evolved to the other end of the spectrum with the micro interaction strategy. This tool is a subtle way to keep the viewer engaged. Micro-interaction examples include dimming the brightness, adjusting the volume, closing certain sections of a website, reducing and enlarging content sections, etc.
Every point of interaction has endless design possibilities to keep the reader gripped and provide higher user satisfaction. Think of it as offering every viewer with a means to customise the website to his/her preference. What more can one ask for?
12. Opt for Videos
Cinematographs are the in thing. These are high quality videos that run smoothly across the website. A good image is useful, but a video is incomparable. This is what makes the website speak its own language. A high quality video is a sure shot tool to convert viewer glances to long attention spans. Infused with movement, high definition colours, and gripping visuals – cinematographs are here to stay.
Use cinematographs as a personal commercial to tell a story, use them to provide a summary of the website, use them to communicate core messages, or use them as backgrounds for the website – but use them most definitely. A good designer will know that this is an important stepping stone towards a visually appeasing website.
13. No More Monotones
Static is out and so are monotones. The majority of designers are now adopting the two tone strategy for websites. What it does is simply make it more attractive. Adopting a kaleidoscope gradient is gaining momentum and we see its presence increasing steadily. A fresh look with a contemporary feel is exactly what the dual tonality offers
Usually adopted on the homepage, this trend is rising and the viewers love it. We can’t comment on how long it will last, since innovation is key and we are confident that the design talent pool will evolve to find a tweak in this strategy too.
14. Cutting the Clutter
Every designer believes in one thing only: to make the website unique, yet user friendly. Toward this end, a straight forward website with minimal visuals, colour variations, and added features works like a charm. Just give the message up front and clear and let that speak for you. Basically, it offers you the bare necessities and nothing more.
Hear it from the expert’s mouth itself,
‘’The arrangement of design elements within a given structure should allow the reader to easily focus on the message, without slowing down the speed of his reading” –Hermann Zapf
While it may not stand out visually, it stands out as the web design that is free of clutter and offers it to you like it is. Some viewers find that refreshing. There is also a deliberate reduction of navigation links. Websites are now emerging with fewer links and more simplistic lay outs. You get what you want, without the unnecessary frills. Take it or leave it.
15. Merging the Horizontal with the Vertical
2017 is all about defying and here’s just another way to do it. A mix and match of horizontal and vertical texts is a tried and tested method to grip viewers. Use it imaginatively and you’re all set. Not only does it stand out, but it stands out in style.
Who cares about the convention? Nobody in the design world. This is the way they do it. The message is clear. We’re going different, whether you like it or not. Albeit, most of the viewers love it. We predict that this one is a keeper up the designer’s sleeve.
So there you go. These are our top 15 picks for the design features that are in vogue. Don’t be surprised to know that most designers are quite keen to explore only the most contemporary trends. There’s no room for being old fashioned in this fast evolving web design space. Fortunately or unfortunately, the value of conservative designs is dropping and most designers are catching the new age bus with much eagerness.
However, the advantages of the ever changing trends are numerous. It keeps creativity alive; it constantly defies complacent design habits and quite literally, keeps us on our toes by pulling us out of our comfort zones. That is where the true possibility of excellence lies. A constant improvisation of skills is what every web designer stands to gain from fluid trends.
A definite avoidance is observed towards flashy designs, limited browser and device designs, and standard, static pages can be observed across the board. Whether it’s unstructured, open ended layouts, creative typography, defiant colour choices, or imagery infused with life, everything is aimed at ultimately providing users with an engaging website. Rules are being bent; boundaries are being stretched – all towards the aim of evolving to higher design spheres.
Adopt one, some or all, that’s your choice, but it’s enough to say that these are the ruling trends of our time.
Do you agree with us? Maybe you can add into our list? Feel free to leave us your comments, or feedback below.
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